financial times does a very creative campaign
a new ad campaign for the financial times newspaper. super simple and sure to spark debate. billboards have been stripped down, with just the small caption: “global downturn. what’s the first mistake businesses make?” i just love it. art director: rob messeter copywriter: mike crowe agency: ddb london 
via guardian
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posted: December 18th, 2008 | by: lady worthington | perma: link | tags: ads, advertising, ddb london, economy, financial times, ft | 1 Comment »
good point, it’s marketing 101 that brands who maintain marketing spend during a recession, get a ROI much much greater (when the economy rights itself) than had they reduced it.
The catch is that most CEOs aren’t marketing managers.