IKEA camouflage

IKEA are the master of disguises. In the showrooms they make every space functional, every sized living room seems livable, and the exit seems just around the corner. They also make the meatballs and hotdogs quite palatable, pure Scandinavian witchcraft.

these photographs/installations/sculptures perhaps highlight the feeling of an insignificant consumer when traversing across their cavernous halls.

according to the artists:
“urban camouflage deals with the question how to camouflage oneself and one’s identity in the urban space. our costumes are inspired by the «ghillie suits», the military camouflage suit. It was an adventure to wear the suit in the stores because of the conflicts with the employees, the reaction of the customers and also to see the pretty well camouflage effect in a real situation.”