H&M Home Launch installation by UXUS

it’s not often that a brand moves from online to showroom and has to creatively communicate that their store is like their website to their customers.

concieved by UXUS “Interaction” is one of four contemporary installations at H&M Sweeden’s HQ. the work highlights H&M Home’s transition from an online and catalogue retailer, to a physical showroom where one can indulge all the senses, especially touch.

A giant wooden display unit is 34m2 and presents a series of pulleys and levers that are attached to various products. An action causes a reaction, pull and push, discovering through the physical exploration of an analog search engine.

cheers to uxusdesign.com for keeping me in the loop.

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posted: October 29th, 2009 | by: tomagotchi | perma: link | tags: amsterdam, analog search engine, h&m, uxus | 1 Comment »

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