Radim Malinic – Brand Nu design work for QV Melbourne
Check out this triptic of 6-sheets by London designer Radim Malinic. They’re clearly reognisable as a whole yet work individually to express the different angles and shopping opportunities of Melbourne’s QV complex. Great to see them arranged together.
Malinic uses different typefaces, colour palettes and subtle monochrome shape arrangements to keep each piece fresh. True to his style, they’re all blazingly bright and have a lovely sence of movement.
Sometimes I find graphic design work that relies so heavily on software manipulation quite distancing. Malinic’s work in this instance toes the line very well, and in fact I feel it’s because of the hyperreal digitised quality that gives these pieces a depth and makes them even more engaging.
Check out more of Malinic’s work (and this in higher rez) at brandnu.co.uk
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posted: November 8th, 2009 | by: tomagotchi | perma: link | tags: brand nu, design, graphic design, melbourne, photoshop, QV, Radim Malinic, typography, vector | 4 Comments »
ahhh melbourne…
I really love these posters/campaign – something a bit different for a very interesting shopping precinct… has more class than others or something.
My fav poster is one with the green jacket – very stylish shot – love the yellow used in the illustration. Fabulous shoes too. I want them.
Interesting pickup, that’s where the legs were on the shoot too. Maybe we should have moved them… Radim has done an excellent job on this campaign.
the legs on the one with the pink dress seem to be out of line with the rest of the body.